Making More Money with Donor Newsletters: The How-To Guide to Extraordinary Results

Completely updated and expanded Third Edition: Foreword by Roger CraverInternationally-renowned best-selling author Tom Ahern pulls from his decades of experience to reveal how fundraising’s ugly duckling — the humble newsletter — can be transformed into a swan able to revolutionize your fundraising.Tom’s completely updated book explores the secrets behind making joyful donor connections with newsletters in all their forms: printed, e-newsletters and the Newsyletter. Learn how to supercharge your communications to form deeperbonds with your supporters, increase retention, and significantly add to your bottom line.Full of inspirational examples, this easy-to-read book will become your ultimate guide to the best ways to tell heartwarmingstories, thank donors, and inspire them to support your charity on even deeper levels. Read more